Ask for critique, not compliments.
A good critique makes the work braver.
Praise feels good but rarely improves the work. The most useful thing a reviewer can tell us is where they got confused, bored or unconvinced.
So our critiques have one rule: describe the problem, not the solution. 'I didn't notice the button' is more helpful than 'make the button red'.
The toughest review round was the one that saved the launch.
We invite people outside the project into reviews on purpose. Someone seeing the work for the first time reacts like a customer, and that reaction is the most valuable data we get.
Run critiques like a design tool.
Criticism lands better when it's tied to the goals agreed at the start. Every comment is checked against the brief, which keeps feedback objective and keeps the work moving.
And we close every critique by naming what's working, so the next round keeps the strengths while fixing the gaps.
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