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Journal
Short reads on branding, type and the craft behind good work.
brand and packaging studio
Creative
Good ideas start with better questions.
Why the best ideas show up when a team stops chasing the brief and starts asking better questions.
Den Williamson
Typography
Clear, witty and well set.
Three ingredients that make a brand feel effortless, and why type does more of the work than any logo.
Walton Smith
Strategy
Different beats louder.
Standing out isn't about being loud. It's about being clearly, usefully different from everyone else on the shelf.
Rosa Lindqvist
See the familiar with fresh eyes.
Fresh ideas usually come from familiar places seen from a new angle. Here's how we train that habit in our studio.
Maya Arden
Simple on purpose.
Clear design is a decision, not a style. How we cut a brand down to what truly matters without losing its character.
Andy Palmer
Business
Ask for critique, not compliments.
Great work gets better through honest feedback. How we run critiques that improve the design without bruising the team.
Design
Refresh the brand, keep the love.
A brand refresh should respect what customers already love. How we evolve identities without throwing away their equity.
Jonah Roberts
Principles outlast trends.
Trends are tempting, but brands that last are built on principles. How we balance timely design with timeless identity.
Hugh Marlow
Design the boring parts too.
From the invoice to the out-of-office reply, every touchpoint is design. Why we sweat the details customers barely notice.
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